Asdaaf: history, bestsellers and everything about Lattafa’s affordable brand
Asdaaf is a perfume brand from the United Arab Emirates that belongs to the Lattafa family. The brand makes affordable eau de parfums with a mix of oriental and modern notes. Ameerat al Arab, Andaleeb, Ameer al Arab and Shaghaf are well-known names. In this article you will learn where Asdaaf comes from, how the brand relates to Lattafa, who the fragrances are made for and which Asdaaf perfumes are the most popular.
Asdaaf at a glance
| Origin | United Arab Emirates |
| Active since | Unknown; the oldest fragrances on Fragrantica date from 2020 |
| Parent company | Lattafa Perfumes Industries L.L.C. |
| Sister brands | Lattafa, Lattafa Pride, Maison Alhambra, Rave, Vurv and Niche Emarati |
| Known for | Ameerat al Arab, Andaleeb, Ameer al Arab, Shaghaf and Majd |
| Style | Floral fragrances for women, spicy fragrances for men and a few oud fragrances |
| Price range | Budget to affordable |
| Popular in | Middle East, Europe and North America |
| At Arabmusk | All Asdaaf products |
The history of Asdaaf
Little is publicly known about the history of Asdaaf. As far as we know, the brand has no website of its own, but it does have a brand page on Lattafa’s website, and Asdaaf’s brand page on Fragrantica also links to lattafa.com. The oldest Asdaaf fragrances in that database date from 2020. Fragrantica lists more than twenty Asdaaf fragrances, including Ameerat al Arab, Majd al Sultan and Raneen.
The name Asdaaf is Arabic and means ‘seashells’. Many fragrances have Arabic names, such as Ameerat al Arab (‘princess of the Arabs’) and Ameer al Arab (‘prince of the Arabs’).
Where does Asdaaf come from?
Asdaaf is a brand from the United Arab Emirates, like the rest of the Lattafa family. The range shows both sides of Arabic perfumery: fresh, floral fragrances for women with citrus and white musk, and warmer fragrances for men with saffron, cardamom and frankincense. Some fragrances, such as Golden Oud and Silver Oud, revolve around oud.
Parent company and sister brands
Asdaaf belongs to Lattafa Perfumes Industries L.L.C. Fragrantica names this company as the parent company, and Lattafa lists Asdaaf as a brand on its own website. Retailers therefore often sell the fragrances as ‘Asdaaf by Lattafa’.
Other brands from the same family are Lattafa, Lattafa Pride, Maison Alhambra, Rave, Vurv and Niche Emarati. You can find them together in the Lattafa Brands collection. Also read our articles about Lattafa and Maison Alhambra.
Where is Asdaaf popular?
Asdaaf is sold in the Middle East and through online perfumeries in Europe and North America. The brand is smaller and less well known than Lattafa itself, but fragrances such as Ameerat al Arab have a loyal following. At Arabmusk, Ameerat al Arab is the best-selling Asdaaf fragrance.
Who is Asdaaf for?
- Anyone looking for an affordable fragrance for women. Ameerat al Arab, Andaleeb and Yaqeen are fresh, floral or fruity.
- Men who like spicy scents. Ameer al Arab and Shaghaf combine spices with aromatic and warm notes.
- Anyone who wants to explore the Lattafa family further. Asdaaf offers different fragrances in the same price range.
Asdaaf makes fragrances for women, men and a few unisex fragrances.
The most popular Asdaaf perfumes
These are the Asdaaf fragrances that are bought most often at Arabmusk.
1. Asdaaf Ameerat al Arab
Asdaaf Ameerat al Arab eau de parfum
Fresh and floral, for women: citrus and bergamot, a heart of white musk and a base of jasmine, musk, woods and a touch of oud. There is also a deodorant and the sweeter variant Sugar Crown.
2. Asdaaf Andaleeb
Asdaaf Andaleeb eau de parfum
Fruity and floral, for women: orange, mandarin and bergamot, then jasmine and rose on a base of patchouli, sandalwood and vetiver. There is also Andaleeb Flora.
3. Asdaaf Ameer al Arab
Asdaaf Ameer al Arab eau de parfum
Spicy and aromatic, for men: jasmine, honeysuckle and basil, then lavender, saffron, pepper and mint on a base of cardamom. There is also Ameer al Arab Imperium, with ginger, apple and ambergris.
4. Asdaaf Shaghaf
Asdaaf Shaghaf eau de parfum
Smoky and aromatic, for men: lemon, lavender and orange, then sage, cardamom and cinnamon on a warm base of praline, patchouli, tolu balsam and frankincense.
5. Asdaaf Yaqeen
Asdaaf Yaqeen eau de parfum
Fruity and floral, unisex: bergamot, mandarin, cardamom and pepper, then ylang-ylang, jasmine, vanilla and rose on a base of white musk, sandalwood and amber.
Other Asdaaf fragrances include Pure White, Majd, Golden Oud and Ajmal Hub.
Overview: which Asdaaf suits you?
| Fragrance | Character | Notable notes |
|---|---|---|
| Ameerat al Arab | Fresh, floral | Bergamot, white musk, jasmine |
| Andaleeb | Fruity, floral | Mandarin, rose, patchouli |
| Ameer al Arab | Spicy, aromatic | Lavender, saffron, cardamom |
| Shaghaf | Smoky, aromatic | Lavender, cinnamon, frankincense |
| Yaqeen | Fruity, floral | Mandarin, ylang-ylang, amber |
Asdaaf at Arabmusk
- All Asdaaf products: eau de parfums and a deodorant.
- Perfumes from all Lattafa brands.
- Budget perfume: more affordable fragrances.
Tips for wearing Asdaaf
- Fresh scents by day, spicy ones in the evening. Ameerat al Arab and Andaleeb suit every day; Shaghaf and Ameer al Arab are warmer.
- Spray on clothing and skin. On a scarf or coat, a fragrance often lasts longer than on skin. Test on an inconspicuous spot first.
How a fragrance smells and how long it lasts differs from skin to skin.
Frequently asked questions about Asdaaf
Is Asdaaf owned by Lattafa?
Yes. Asdaaf belongs to Lattafa Perfumes Industries and is listed as a brand on Lattafa’s website.
What is the best-known Asdaaf fragrance?
Ameerat al Arab is probably the best known. At Arabmusk it is the best-selling Asdaaf fragrance.
What does Asdaaf mean?
Asdaaf is Arabic for ‘seashells’.
Is Asdaaf expensive?
No. Asdaaf is one of the affordable brands within the Lattafa family.