Khalis: history, bestsellers and everything about the oud brand from the Emirates
Khalis is a perfume brand from the United Arab Emirates. The name means ‘pure’ in Arabic. The brand is best known for powerful oud fragrances in 100 ml bottles, such as Oud Aswad, Oud Hindi and Prince al Oud, at a friendly price. Khalis also makes perfume oils, bakhoor and air fresheners. In this article you will learn where Khalis comes from, which company is behind it, who the fragrances are made for and which Khalis perfumes are the most popular.
Khalis at a glance
| Origin | United Arab Emirates (factory in Ajman) |
| Founded | 2010 according to the brand; elsewhere on its own website it says 2021 |
| Parent company | Khalis Perfumes |
| Sister brands | Ard Al Reehan, Eternal Perfumes and Reev (according to the brand) |
| Known for | 100 ml oud eau de parfums, perfume oils, bakhoor and air fresheners |
| Style | Oud, leather, spices and musk, often with a sweet touch |
| Price range | Budget to affordable |
| Popular in | Gulf region, South Asia and Europe |
| At Arabmusk | All Khalis products |
The history of Khalis
According to the brand itself, Khalis Perfumes was founded in 2010 in the United Arab Emirates. Elsewhere on the same website, 2021 and Dubai are also mentioned. So it is not entirely clear which year is correct; 2010 does fit better with the ‘more than ten years’ of experience the brand mentions. Khalis does not say who founded the company.
The brand produces in its own factory in Ajman, one of the seven emirates. According to Khalis, the factory covers around 150,000 square feet and can fill about 25,000 bottles a day. The company also has its own development department. These figures come from the brand itself.
The range is large. Parfumo lists more than 450 Khalis fragrances: eau de parfums, eau de toilettes, body sprays, perfume oils, oud, bakhoor and air fresheners.
Where does Khalis come from?
Khalis is an Emirati brand. You can also see this in the barcodes, which start with 629, the country code of the Emirates. The fragrances fit the Emirati tradition: plenty of oud, saffron, rose, leather and amber. Some names also refer to the Emirates, such as Asad al Emarat (‘lion of the Emirates’). At the same time, Khalis has more modern, sweeter fragrances for a wide audience.
Parent company and sister brands
The company behind the brand is Khalis Perfumes. According to the brand, it includes four brands: Khalis, Ard Al Reehan, Eternal Perfumes and Reev. They are divided into a French and an oriental collection. At Arabmusk you will find the main brand, Khalis.
Do you like affordable oud fragrances? Then also take a look at Al Haramain, one of the oldest oud houses, or Nabeel, another brand from the Emirates.
Where is Khalis popular?
Khalis is mainly available in the Gulf region. Through wholesalers and online shops, the brand is also sold in India and Europe, among other places. The brand does not publish figures on its markets. At Arabmusk, the Ya Ghali air freshener is the best-selling Khalis product, followed by the oud fragrances.
Who is Khalis for?
- Oud lovers who don't want to spend much. Many Khalis oud fragrances cost less than you would expect for a 100 ml bottle.
- Anyone looking for a powerful fragrance. Oud Aswad and Prince al Oud have a strong presence and last a long time.
- Anyone who wants a fragrant home. The air fresheners are very popular at Arabmusk.
- Anyone who wants a perfume oil. There are also small roll-ons, such as La Ve East Bella.
Most Khalis oud fragrances are unisex. Oud Hindi leans more towards men, La Ve East Bella more towards women.
The most popular Khalis perfumes
These are the Khalis fragrances bought most often at Arabmusk.
1. Khalis Oud Aswad
Khalis Oud Aswad eau de parfum
Saffron, raspberry, thyme and rose, a spicy heart with cumin, oud and jasmine, and a base of leather, musk, sandalwood, amber and vanilla.
2. Khalis Oud Hindi
Khalis Oud Hindi eau de parfum
For men: sandalwood and oud, a heart of labdanum, tonka and musk, and a warm base of amber and vanilla.
3. Khalis Prince al Oud
Khalis Prince al Oud eau de parfum
Pepper, cardamom and lotus, a heart of sandalwood, oud, vetiver and ylang-ylang, and a base of oud, chocolate and musk.
4. Khalis La Ve East Bella
Khalis La Ve East Bella perfume oil
A 6 ml roll-on: citrus and bergamot, a heart of rose and jasmine, and a base of amber, musk and vanilla.
5. Khalis Oud Afgano
Khalis Oud Afgano eau de parfum
Smoky and woody: a spicy opening, a heart of woods and a base of wood and amber.
6. Khalis Oudh Woody
Khalis Oudh Woody eau de parfum
Pepper and mandarin, nutmeg and patchouli, and a base of oud, chocolate and musk.
Other well-loved Khalis fragrances include Sultan al Arab, Brown Sheikh Zayed, Khalis Oud and Qalbi Lak. For the home, the Ya Ghali air freshener is a bestseller.
Overview: which Khalis suits you?
| Fragrance | Character | Key notes |
|---|---|---|
| Oud Aswad | Leathery, woody | Saffron, oud, leather |
| Oud Hindi | Woody, balsamic | Oud, labdanum, vanilla |
| Prince al Oud | Spicy, sweet | Cardamom, oud, chocolate |
| La Ve East Bella | Floral, warm | Bergamot, rose, vanilla |
| Oud Afgano | Smoky, woody | Spices, wood, amber |
| Oudh Woody | Spicy, gourmand | Pepper, patchouli, chocolate |
Khalis at Arabmusk
- All Khalis products: mainly 100 ml eau de parfums, often also available as a 2 ml sample.
- Khalis perfume oils: roll-ons such as La Ve East Bella, Girl Blooming and Jawad al Layl.
- Air fresheners, such as Ya Ghali.
- For more oud, see the Oudh collection.
Tips for wearing Khalis
- Dose carefully. The oud fragrances are powerful. Two or three sprays are usually enough.
- Try a sample first. Many Khalis fragrances are available as a 2 ml sample.
- Spray on clothing or a scarf. Oud often lingers even longer on fabric than on skin. Test on an inconspicuous spot first.
How a fragrance smells and how long it lasts varies from skin to skin.
Frequently asked questions about Khalis
Where does Khalis come from?
Khalis comes from the United Arab Emirates. The brand produces in its own factory in Ajman.
What does Khalis mean?
Khalis (خالص) means ‘pure’ in Arabic.
Is Khalis a good brand for oud?
Khalis is best known for affordable oud fragrances. They are powerful and accessible, but not pure oud oil. If you are looking for pure oud, see the perfume oils in the Oudh collection.
Which Khalis fragrance is the most popular?
At Arabmusk, Oud Aswad, Oud Hindi and Prince al Oud are the best-selling perfumes. The Ya Ghali air freshener sells even more often.
Which brands belong to Khalis?
According to the company: Ard Al Reehan, Eternal Perfumes and Reev.