Lattafa Pride: history, bestsellers and everything about Lattafa’s premium line
Lattafa Pride is the premium line of the perfume house Lattafa from the United Arab Emirates. You recognise the fragrances by their striking, richly decorated bottles and by a character that is often fuller and more oriental than that of the regular Lattafa line. Nebras, Ansaam Gold, Vintage Radio and Eternal Oud are well-known names. In this article you will learn what Lattafa Pride is, how it relates to Lattafa, who the fragrances are made for and which Lattafa Pride perfumes are the most popular.
Lattafa Pride at a glance
| Origin | United Arab Emirates (Dubai) |
| Active since | Not known exactly; most dated fragrances in perfume databases are from 2022 onwards |
| Parent company | Lattafa Perfumes Industries L.L.C. |
| Sister brands | Lattafa, Maison Alhambra, Asdaaf, Rave, Vurv and Niche Emarati |
| Known for | Nebras, Ansaam Gold, Vintage Radio, Eternal Oud, the Art of series and Pride of Arabia |
| Style | Rich oriental fragrances with oud, amber, saffron and vanilla, but also sweet and fruity compositions |
| Price range | Mid-range; more expensive than the regular Lattafa line |
| Popular in | Gulf states, Europe and North America |
| At Arabmusk | All Lattafa Pride products |
The history of Lattafa Pride
Lattafa Pride is not a separate company, but a line of Lattafa. The official Lattafa website lists Pride as one of the house’s brands. Lattafa describes the line as the founder’s signature line: ‘the lasting legacy of his creative ethos’, intended for those who appreciate the exceptional.
Lattafa does not disclose exactly when Pride started. Parfumo lists Lattafa Pride as a separate brand, and the oldest dated fragrances there are from 2022, such as Eternal Oud and Al Qiam Silver. Some fragrances have no year, so the line may be older. Fragrantica counts Pride among the collections of Lattafa Perfumes. Since then the line has grown fast: Parfumo now lists more than seventy Lattafa Pride fragrances.
Where does Lattafa Pride come from?
Like Lattafa, Pride comes from the United Arab Emirates. The fragrances are made by Lattafa Perfumes Industries, which according to the company keeps development and production in its own hands. Where the regular Lattafa line is mainly about affordable, accessible fragrances, Pride puts more emphasis on presentation: heavy bottles, golden details and artistic shapes, such as the radio of Vintage Radio.
Parent company and sister brands
Lattafa Pride belongs to Lattafa Perfumes Industries L.L.C., the company behind Lattafa. Other brands from the same family are Maison Alhambra, Asdaaf, Rave, Vurv and Niche Emarati. You can find them all in the Lattafa Brands collection.
Read more about the family in our articles about Lattafa, Maison Alhambra and Niche Emarati Perfumes.
Where is Lattafa Pride popular?
Lattafa Pride benefits from Lattafa’s worldwide fame. The fragrances are popular in the Gulf states, where luxurious bottles and rich oud fragrances have traditionally been loved, and they are increasingly sold in Europe and North America too. At Arabmusk, Nebras is the best-selling Pride fragrance.
Who is Lattafa Pride for?
- Anyone who already knows Lattafa and wants to go a step further. Pride offers richer compositions and more luxurious bottles.
- Lovers of oud and amber. Fragrances such as Eternal Oud and Vintage Radio revolve around warm, woody base notes.
- Anyone who likes sweet scents. Nebras and Ansaam Gold are soft, fruity and gourmand.
- Gift buyers. The bottles look impressive and there are gift sets too.
Most Pride fragrances are unisex. Some are intended specifically for women or men.
The most popular Lattafa Pride perfumes
These are the Lattafa Pride fragrances that are bought most often at Arabmusk.
1. Lattafa Pride Nebras
Lattafa Pride Nebras eau de parfum
A soft gourmand: red berries and mandarin, then vanilla, fig and chocolate on a base of cocoa and amber. Unisex and popular in autumn and winter.
2. Lattafa Pride Ansaam Gold
Lattafa Pride Ansaam Gold eau de parfum
Fresh and floral, for women: pear and mandarin, rose and jasmine with a candy-like accent, and a base of raspberry, vanilla and musk. There is also Ansaam Silver.
3. Lattafa Pride Vintage Radio
Lattafa Pride Vintage Radio eau de parfum
Aromatic and woody in a bottle shaped like an old radio: lavender, sage and bergamot, then plum and black pepper on a base of oud and sandalwood. Unisex.
4. Lattafa Pride Eternal Oud
Lattafa Pride Eternal Oud eau de parfum
Warm and rich: plum and grapefruit, then heliotrope and orchid on a deep base of benzoin, tonka, amber, vanilla, labdanum and oud. Unisex.
5. Lattafa Pride Musamam
Lattafa Pride Musamam eau de parfum
Woody and slightly leathery, for men: mandarin, lavender and saffron, then geranium, cedarwood and frankincense on a base of cistus and amberwood.
6. Lattafa Pride Tharwah Gold
Lattafa Pride Tharwah Gold eau de parfum
Floral and warm: lavender and bergamot, orange blossom and jasmine on a base of vanilla, vetiver and amber. Unisex. Also available as a gift set.
Other popular Lattafa Pride fragrances are Shaheen Gold, Peace & Love, Leen and Art of Universe.
Overview: which Lattafa Pride suits you?
| Fragrance | Character | Notable notes |
|---|---|---|
| Nebras | Gourmand, soft | Red berry, vanilla, cocoa |
| Ansaam Gold | Fresh, floral | Pear, rose, raspberry |
| Vintage Radio | Aromatic, woody | Lavender, plum, oud |
| Eternal Oud | Warm, rich | Plum, amber, oud |
| Musamam | Woody, leathery | Saffron, frankincense, cedarwood |
| Tharwah Gold | Floral, warm | Orange blossom, vanilla, amber |
Lattafa Pride at Arabmusk
- Lattafa Pride perfume sprays: all eau de parfums of the line.
- Gift sets, such as Ansaam Gold, Al Qiam Gold and Vintage Radio.
- Perfumes from all Lattafa brands.
- All Lattafa Pride products.
Tips for wearing Lattafa Pride
- Dose calmly. Many Pride fragrances are full and warm. Start with two or three sprays.
- Match the fragrance to the moment. Eternal Oud and Musamam suit the evening or cold days; Ansaam Gold and Shaheen Gold are fresher and suitable for daytime.
- Store the bottle well. Keep the bottle out of the sun, even if it looks nice on the windowsill. Light and heat are not good for perfume.
How a fragrance smells and how long it lasts differs from skin to skin.
Frequently asked questions about Lattafa Pride
Is Lattafa Pride the same as Lattafa?
Lattafa Pride is a line of the same company, Lattafa Perfumes Industries. It is the more expensive premium line, with more luxurious bottles and often richer compositions.
Why is Lattafa Pride more expensive than Lattafa?
Pride is intended as a premium line. The bottles are heavier and more richly decorated, and according to the brand the fragrances are meant for those who appreciate the exceptional.
What is the best-known Lattafa Pride fragrance?
At Arabmusk, Nebras is the best-selling Pride fragrance, followed by Ansaam Gold and Vintage Radio.
Is Lattafa Pride for men or women?
Most fragrances are unisex. Ansaam Gold and Shaheen Gold are mainly worn by women, Musamam mainly by men.