Risala: history, bestsellers and everything about Armaf's sister brand
Risala is a perfume brand from Dubai and a sister brand of Armaf. It belongs to Sterling Perfumes Industries, the perfume company of the Fakhruddin family. Risala makes affordable eau de parfums, body mists and air fresheners, often in a sweet or fruity style. Not much has been made public about the brand itself yet. In this article you will learn what is known, who Risala is suitable for and which fragrances you can find at Arabmusk.
Risala at a glance
| Origin | Dubai, United Arab Emirates |
| Active since | Unknown; the oldest fragrances in perfume databases date from 2024 |
| Parent company | Sterling Perfumes Industries (Fakhruddin Holdings) |
| Sister brands | Armaf, Hamidi, Flavia, Just Jack and Jenny Glow |
| Known for | The Elite line, with playful fragrances such as Bubbliz and Lippop |
| Style | Modern: sweet, fruity, gourmand and fresh |
| Price range | Budget |
| At Arabmusk | All Risala products |
History and origin of Risala
Risala is a brand of Sterling Perfumes Industries in Dubai. The brand's official website lists Sterling as the owner and an address in Dubai Investments Park. The barcodes of the Risala products at Arabmusk also start with 629, the country code of the Emirates. Some fall within the same number range as Armaf.
The brand does not disclose an exact founding year. In the perfume databases the oldest Risala fragrances date from 2024, and in that year, according to Gulf News, Sterling launched the Risala Elite line. The brand probably existed earlier, but we found no reliable source for that. The name risala is Arabic for ‘message’. The brand plays on this with the slogan Wear your message.
Parent company and sister brands
According to the trade press, Sterling was founded in the Emirates in 1998 and is part of Fakhruddin Holdings. Sterling's best-known brand is Armaf, known for Club de Nuit among others. Other sister brands are Hamidi, Flavia, Just Jack and Jenny Glow. Whereas Armaf is the flagship and Hamidi represents the traditional side, Risala focuses on affordable, modern fragrances. Read more in our articles about Armaf and Hamidi, or browse the Armaf products and the Hamidi collection.
Where is Risala popular?
Risala is mainly sold in the Emirates and through Sterling's distribution, which the company says reaches more than 130 countries. The brand does not publish figures per country. In Europe, Risala is still fairly new and mainly available online.
Who is Risala for?
- Anyone who likes sweet and fruity. Mango, cherry, cocoa and coconut appear frequently.
- Younger buyers. The Bubbliz and Lippop fragrances are playful in tone and design.
- Anyone looking for an affordable unisex fragrance. Most fragrances are intended for women and men.
Risala perfumes at Arabmusk
Emeralds of Atlantis and Amore Dolce are the best-selling Risala perfumes at Arabmusk. The other fragrances are new in our range.
1. Risala Emeralds of Atlantis
Risala Emeralds of Atlantis eau de parfum
Melon, pear and green apple with a salty sea breeze, water lily and a touch of incense, on a base of musk, cedar and amber. Fresh and fruity.
2. Risala Amore Dolce
Risala Amore Dolce eau de parfum
Cocoa, hazelnut and a hint of sea salt, with coconut, whipped cream and jasmine in the heart and a base of benzoin, vanilla and musk. Sweet and cosy.
3. Risala Hikmah of Life Intense Woman
Risala Hikmah of Life Intense Woman eau de parfum
Black pepper, cardamom and saffron, followed by ginger and vetiver, on a warm base of amber, tonka and sandalwood. Spicy and deep, for the evening.
4. Risala Elite Bubbliz Mango Pop
Risala Elite Bubbliz Mango Pop eau de parfum
Lemon and pink pepper, with juicy mango, vanilla and tonka in the heart and a base of guaiac wood, amber and musk. Tropical and sweet.
5. Risala Elite Lippop Sassy
Risala Elite Lippop Sassy eau de parfum
Mandarin, sour cherry and red fruits, with raspberry blossom and jasmine, on a base of candy floss, vanilla and caramel. Fruity and playful, for women.
6. Risala Elite Kefi Paradise
Risala Elite Kefi Paradise eau de parfum
Bergamot, nutmeg and cinnamon, with dates, praline and tuberose in the heart and a base of tonka, myrrh and vanilla. Warm and rich.
Also in our range: Bubbliz Aloha, with lime, fig and coconut milk, and Pure Ombre, with orange, white musk and vanilla.
Overview: which Risala suits you?
| Fragrance | Character | Notable notes |
|---|---|---|
| Emeralds of Atlantis | Fresh, fruity | Melon, sea breeze, amber |
| Amore Dolce | Gourmand, sweet | Cocoa, coconut, vanilla |
| Hikmah of Life Intense | Spicy, woody | Saffron, vetiver, tonka |
| Bubbliz Mango Pop | Tropical, sweet | Mango, vanilla, amber |
| Lippop Sassy | Fruity, floral | Cherry, raspberry, caramel |
| Kefi Paradise | Warm, spicy | Cinnamon, date, myrrh |
Risala at Arabmusk
- All Risala products in one place.
- More choice in eau de parfum, women's perfume and budget perfume.
Tips for wearing
- Choose fresh for daytime. Emeralds of Atlantis and the Bubbliz fragrances suit spring and summer well.
- Save warm scents for the evening. Hikmah of Life Intense and Kefi Paradise are at their best on cool days.
How a fragrance smells and how long it lasts differs from skin to skin.
Frequently asked questions about Risala
Does Risala belong to Armaf?
They come from the same company: Sterling Perfumes Industries in Dubai. They are separate brands, though.
What does Risala mean?
Risala is Arabic for ‘message’. The brand uses the slogan Wear your message.
What is Risala Elite?
A line within Risala, launched in 2024, including the Bubbliz, Lippop and Kefi fragrances.
Are Risala perfumes unisex?
Most of them are. Lippop Sassy and Hikmah of Life Intense Woman are intended for women.