Suroori: history, bestsellers and everything about Ard al Zaafaran’s oriental line
Suroori is a line of eaux de parfum from the house of Ard al Zaafaran in Dubai. In Arabic the name roughly means ‘my joy’. Suroori combines oriental building blocks such as oud, saffron and amber with fresh and fruity accents. Well-known fragrances include Asloobi, Mamlakat al Oud, Oud Orchid and Al Jawharah. In this article you will learn where Suroori comes from, who the fragrances are made for and which Suroori perfumes are the most popular.
Suroori at a glance
| Origin | Dubai, United Arab Emirates |
| Parent company | Ard al Zaafaran (Ard Al Zaafaran Trading) |
| Sister brands | Ard al Zaafaran, Mega Collection, Ahlaam |
| Known for | 100 ml eaux de parfum with oud, amber and spices |
| Style | Oriental and woody, with fresh or fruity openings |
| Price range | Affordable |
| Popular in | Europe and North America, mainly through online shops |
| At Arabmusk | All Suroori products |
History and origin
Little is publicly known about how Suroori started. We found no launch year or founder. Retailers do present the fragrances as ‘Suroori by Ard Al Zaafaran’, and a European retailer describes Suroori as part of the Ard al Zaafaran perfume house. Suroori is therefore an Emirati line from Dubai.
While Mega Collection mainly makes modern, Western fragrances, Suroori stays closer to oriental tradition. Many fragrances have oud, saffron, incense or amber in the base. At the same time they are often approachable thanks to a fresh, fruity or sweet opening.
Parent company and sister brands
Suroori belongs to Ard al Zaafaran from Deira, Dubai. Read more in our article about Ard al Zaafaran. Sister brand Mega Collection is the modern, lighter line of the same house. You can find all brands of the group under Ard al Zaafaran Brands.
Where is Suroori popular?
Suroori is less well known than the main brand. You will mainly find the line at online retailers in Europe, including Germany and Spain, and at online shops in North America that sell Arabic perfumes.
Who is Suroori for?
- Oud lovers looking for an affordable starting point, such as Mamlakat al Oud or Shay Oud.
- Men who want a fresh yet warm scent, such as Asloobi or Ikhtiyar al Shuyukh.
- Women who like floral and soft scents, such as Al Jawharah al Lail.
The most popular Suroori perfumes
These are some of the Suroori fragrances bought most often at Arabmusk.
1. Suroori Asloobi
Suroori Asloobi eau de parfum
The bestseller of the line, mainly for men. Retailers mention apple and citrus, spices such as nutmeg and clove, jasmine and vanilla, on a base of cedarwood, amber and musk.
2. Suroori Al Jawharah al Lail
Suroori Al Jawharah al Lail eau de parfum
Floral and soft, for women: bergamot and apple, with rose and jasmine on amber, vanilla and musk. There is also a daytime version, Al Jawharah al Nahar.
3. Shay Oud
Shay Oud eau de parfum
Woody and unisex: pink pepper and vanilla, with rose, lavender and cherry on amber, oud and musk.
4. Suroori Mamlakat al Oud
Suroori Mamlakat al Oud eau de parfum
Classically oriental: rose, saffron and oud, with sandalwood, musk and patchouli on incense, guaiac wood and cedarwood.
5. Suroori Ikhtiyar al Shuyukh
Suroori Ikhtiyar al Shuyukh eau de parfum
Fresh and spicy, for men: orange blossom and musk, with peach and lavender on cedarwood, amber, ambergris, patchouli and tonka.
Other fragrances in our Suroori collection are Sama Dubai Golden Oud, Oud Orchid, Oud Abyad and Hawajes.
Overview: which Suroori suits you?
| Fragrance | Character | Notable notes |
|---|---|---|
| Asloobi | Fresh, spicy | Apple, clove, cedarwood |
| Al Jawharah al Lail | Floral, soft | Rose, jasmine, vanilla |
| Shay Oud | Woody, sweet | Pink pepper, cherry, oud |
| Mamlakat al Oud | Oriental, smoky | Saffron, oud, incense |
| Ikhtiyar al Shuyukh | Fresh, spicy | Orange blossom, lavender, ambergris |
Suroori at Arabmusk
- All Suroori perfumes.
- Perfumes from all Ard al Zaafaran brands, including Suroori and Mega Collection.
- Oud fragrances from all brands.
Tips for wearing Suroori
- Give oud fragrances time. A scent like Mamlakat al Oud clearly changes on the skin. Judge it after half an hour.
- Go easy. Two or three sprays are usually enough for warm, woody fragrances.
How a fragrance smells and how long it lasts differs from skin to skin.
Frequently asked questions about Suroori
Which brand is Suroori from?
Suroori is a line from Ard al Zaafaran, a perfume house from Dubai. Retailers sell the fragrances as ‘Suroori by Ard Al Zaafaran’.
What does Suroori mean?
Suroori comes from the Arabic word for joy and roughly means ‘my joy’.
What is the difference between Suroori and Mega Collection?
Both belong to Ard al Zaafaran. Mega Collection is modern and Western in style, Suroori is more oriental, with oud, saffron and amber.
What is the most popular Suroori fragrance?
At Arabmusk, Asloobi is the best-selling Suroori fragrance.