Athoor al Alam: history, bestsellers and everything about the brand
Athoor al Alam is a young perfume brand from the United Arab Emirates, with eau de parfums such as Just Azraq, Al Raiee Green, Muski and Ishqat Lail Forever. In Arabic, the name roughly means ‘scents of the world’. The brand belongs to the family of Fragrance World from Dubai. In this article you will read what is known about Athoor al Alam, who the fragrances are for and which perfumes are the most popular at Arabmusk.
Athoor al Alam at a glance
| Origin | United Arab Emirates |
| Active since | Recently; the first fragrances in Fragrantica's database date from 2024 |
| Parent company | Fragrance World Trading LLC (according to Fragrantica) |
| Sister brands | Fragrance World, French Avenue, Street Origins and Marque Collection |
| Known for | Oriental and fresh eau de parfums of 80 and 100 ml |
| Style | Oriental, spicy, musky and fresh |
| Price range | Affordable |
| Popular in | Europe, judging by what wholesalers and web shops offer |
| At Arabmusk | All Athoor al Alam perfumes |
History and origin of Athoor al Alam
Athoor al Alam is a new brand. Fragrantica describes it as a new perfume brand from the United Arab Emirates and names Fragrance World Trading LLC as the parent company. That database already lists dozens of fragrances from the brand, the oldest from 2024. We did not find a website of its own with a detailed brand history; the brand is active on Instagram, though.
The barcodes also point to the same family: they start with the same digit sequences as those of Fragrance World. In product listings, Just Azraq is sometimes even listed as ‘Just Azraq by Fragrance World’.
Parent company and sister brands
Fragrance World is a perfume house from Dubai that, by its own account, was founded in 2004 and sells in more than 150 countries. It is known for the Barakkat series and Vanille & Tobacco. The company also makes French Avenue and Street Origins, and retailers sell Marque Collection as part of Fragrance World. Read more in our articles about Fragrance World and Marque Collection. At Arabmusk you will find these brands together in the Fragrance World Brands collection.
Where is Athoor al Alam popular, and who is it for?
In Europe, Athoor al Alam is sold through wholesalers and web shops. It is a brand for:
- Lovers of oriental fragrances with saffron, spices, amber and musk.
- Anyone looking for something fresh with a warm base, such as Just Azraq or Al Raiee Green.
- Anyone who enjoys discovering new brands at an affordable price.
- Men and women: many fragrances are unisex.
The most popular Athoor al Alam perfumes
These are the Athoor al Alam fragrances bought most often at Arabmusk.
1. Athoor al Alam Just Azraq
Athoor al Alam Just Azraq eau de parfum
Fresh and aquatic: citrus and aromatic herbs, a heart of lavender and geranium and a base of amber and wood. The best-selling Athoor al Alam at Arabmusk.
2. Al Raiee Green
Athoor al Alam Al Raiee Green eau de parfum
A green, fresh opening with a warm, oriental base. Unisex, in a 100 ml bottle.
3. Muski Athoor al Alam
Muski Athoor al Alam eau de parfum
A soft, powdery musk scent with a hint of sweetness. Nice for everyday wear.
4. Astoorath The Legend
Athoor al Alam Astoorath The Legend eau de parfum
Spicy and fresh: grapefruit in the opening and a heart of cinnamon and cardamom. In an 80 ml bottle.
5. Ishqat Lail Forever
Athoor al Alam Ishqat Lail Forever eau de parfum
Saffron and nutmeg, a heart of rose and jasmine and a base of amber, musk and cedarwood.
Another Athoor al Alam fragrance is Ameer al Sahra, a warm and spicy oriental scent.
Overview: which Athoor al Alam suits you?
| Fragrance | Character | Notable notes |
|---|---|---|
| Just Azraq | Fresh, aquatic | Citrus, lavender, amber |
| Al Raiee Green | Green, oriental | Green notes |
| Muski | Powdery, soft | Musk |
| Astoorath The Legend | Spicy, fresh | Grapefruit, cinnamon, cardamom |
| Ishqat Lail Forever | Oriental, floral | Saffron, rose, amber |
Athoor al Alam at Arabmusk
- All Athoor al Alam perfumes.
- Fragrance World Brands: Athoor al Alam together with Fragrance World and Marque Collection.
- Fragrance World: the fragrances of the parent house.
Tips and frequently asked questions
Choose by season. Just Azraq and Al Raiee Green are nice in warm weather; Ishqat Lail Forever and Ameer al Sahra suit colder days better. How a fragrance smells and how long it lasts differs from skin to skin.
Where does Athoor al Alam come from?
From the United Arab Emirates. According to Fragrantica, Fragrance World Trading LLC is the parent company.
What does Athoor al Alam mean?
The name roughly means ‘scents of the world’.
Is Athoor al Alam part of Fragrance World?
According to Fragrantica it is, and the barcodes point that way too. We have not found an official statement from the brand itself.
Which Athoor al Alam is the most popular?
At Arabmusk, Just Azraq, Al Raiee Green and Muski are bought most often.