Fragrance World: history, bestsellers and everything about the brand behind Barakkat
Fragrance World is a perfume house from Dubai that became known for affordable eau de parfums in a luxurious, niche-like style. The Barakkat series, Vanille & Tobacco, Lush Cherry and Oud Wonder are popular all over Europe. The company also has sister brands, such as French Avenue, Marque Collection and Athoor al Alam. In this article you will learn where Fragrance World comes from, who is behind it, who the fragrances are for and which Fragrance World perfumes are the most popular at Arabmusk.
Fragrance World at a glance
| Origin | Dubai, United Arab Emirates |
| Founded | 2004 according to the company; some sources mention 2003. The predecessor Al Ghuroob existed since 1988 |
| Founder | Moidu P.V., known as Poland Moosa Haji |
| Parent company | Fragrance World Trading LLC |
| Sister brands | French Avenue, Street Origins, Marque Collection and Athoor al Alam |
| Known for | The Barakkat series and affordable 80 and 100 ml eau de parfums |
| Style | Modern and niche-like: gourmand, woody, fruity and oriental |
| Price range | Affordable |
| Popular in | Worldwide; according to the company in more than 150 countries |
| At Arabmusk | All Fragrance World perfumes |
The history of Fragrance World
The story of Fragrance World begins in the markets of Deira, the old trading heart of Dubai. There, founder Moidu P.V., better known as Poland Moosa Haji, started the trading company Al Ghuroob in 1988. According to the company, Fragrance World was formally founded in 2004; elsewhere the company mentions 2003 as the start of its perfume activities. The founder comes from Kerala in India.
Today, according to its own website, the company is led by the brothers Abdul Samad (Salam) and Safeer Moidu. According to its own account, Fragrance World has a modern production facility and supplies distributors in more than 150 countries. In 2012 the company launched the French Avenue brand, later followed by Street Origins. Fragrantica's database now lists hundreds of Fragrance World fragrances.
According to its own website, the company's mission is to make perfume accessible to everyone: luxurious-looking fragrances at an accessible price.
Where does Fragrance World come from?
Fragrance World is a brand from Dubai. Its headquarters are in Dubai and the fragrances are made in the United Arab Emirates; the barcodes start with 629, the country code of the UAE. Still, Fragrance World's style is less traditional than that of many other Arabic houses. Besides oud and amber, you will find many modern fragrances with cherry, peach, tobacco, cognac and vanilla.
Parent company and sister brands
Behind Fragrance World is Fragrance World Trading LLC. The company has several brands, each with its own character:
- French Avenue: the ‘entry luxury’ brand that Fragrance World launched in 2012.
- Street Origins: a younger line of the company.
- Marque Collection: numbered eau de parfums in a small size. Retailers sell them as ‘Fragrance World Marque’. Read more in our article about Marque Collection.
- Athoor al Alam: a newer brand with oriental fragrances, according to Fragrantica also from Fragrance World Trading. Read more in our article about Athoor al Alam.
At Arabmusk you will find these brands together in the Fragrance World Brands collection.
Where is Fragrance World popular?
Fragrance World is one of the better-known export brands from the UAE. According to the company, the brand is sold in more than 150 countries. You will find it in the Gulf states and in large parts of Europe, including the Netherlands, Belgium, the United Kingdom and the Baltic states, where many web shops carry the brand.
Who is Fragrance World for?
- Lovers of niche-like fragrances who do not want to pay a high price.
- Anyone who likes sweet and gourmand scents. Vanille & Tobacco, Lush Cherry and Cocktail Intense are warm and sweet.
- Anyone who likes to explore. The range is large, from fresh and citrusy to smoky and leathery.
- Gift buyers looking for an impressive bottle at a reasonable price.
Fragrance World makes many unisex fragrances, but also specific women's and men's fragrances.
The most popular Fragrance World perfumes
These are the Fragrance World fragrances that are bought most often at Arabmusk.
1. Fragrance World Vanille & Tobacco
Fragrance World Vanille & Tobacco eau de parfum
Gourmand, spicy and lightly smoky: tobacco and spices, vanilla and a base of tonka bean and wood. The best-selling Fragrance World at Arabmusk.
2. Fragrance World Barakkat Gentle Gold
Fragrance World Barakkat Gentle Gold eau de parfum
Powdery and warm: bergamot and pink pepper, lavender and geranium, on a base of amber, vanilla, tonka bean and musk.
3. Fragrance World Barakkat Rouge 540 Extrait
Fragrance World Barakkat Rouge 540 Extrait eau de parfum
Jasmine and saffron, a heart of almond and cedarwood, and a base of musk and ambergris. Also available in 50 ml and in the lighter White version.
4. Fragrance World Neroli Riviera
Fragrance World Neroli Riviera eau de parfum
Fresh and aromatic: citrus and neroli, lavender and geranium, with cedarwood and musk. A lovely summer scent.
5. Fragrance World Barakkat Ambre Eve
Fragrance World Barakkat Ambre Eve eau de parfum
Balsamic and warm: a spicy opening, a floral heart and a base of amber and musk.
6. Fragrance World Lush Cherry
Fragrance World Lush Cherry eau de parfum
Fruity and gourmand: cherry, flowers and a sweet base of vanilla and tonka bean.
Other popular Fragrance World fragrances are Barakkat Oud Satin, Oud Wonder, Cocktail Intense and Tuscany Leather.
Overview: which Fragrance World suits you?
| Fragrance | Character | Notable notes |
|---|---|---|
| Vanille & Tobacco | Gourmand, smoky | Tobacco, vanilla, tonka bean |
| Barakkat Gentle Gold | Powdery, balsamic | Lavender, amber, vanilla |
| Barakkat Rouge 540 Extrait | Woody, warm | Saffron, almond, ambergris |
| Neroli Riviera | Fresh, aromatic | Neroli, lavender, cedarwood |
| Lush Cherry | Fruity, gourmand | Cherry, vanilla, tonka bean |
| Oud Wonder | Woody, spicy | Cardamom, oud, vanilla |
Fragrance World at Arabmusk
- All Fragrance World perfumes.
- Fragrance World perfume sprays: the large 80 and 100 ml bottles.
- Fragrance World budget: the best-value fragrances and smaller sizes.
- Fragrance World Brands: Fragrance World together with Marque Collection and Athoor al Alam.
- Small perfume oils, such as Ophylia and Gabrielle Bloom.
Tips for wearing Fragrance World
- Start gently. Many Fragrance World fragrances have strong projection. Two or three sprays is often enough.
- Choose by season. Neroli Riviera and Barakkat Aqua Stellar suit warm weather; Vanille & Tobacco, Oud Wonder and Cocktail Intense suit autumn and winter.
- Try small first. If you are unsure about a fragrance, choose a smaller size from the budget collection.
How a fragrance smells and how long it lasts differs from skin to skin.
Frequently asked questions about Fragrance World
Where does Fragrance World come from?
Fragrance World is a perfume house from Dubai, founded in 2004 according to the company. Its roots lie in a trading company from 1988.
Who owns Fragrance World?
The company was founded by Moidu P.V. (Poland Moosa Haji). According to its own website, it is now led by the brothers Abdul Samad and Safeer Moidu.
Is French Avenue part of Fragrance World?
Yes. French Avenue was launched by Fragrance World in 2012 as an ‘entry luxury’ brand.
What is the best-known Fragrance World fragrance?
Internationally, the Barakkat series is the best known. At Arabmusk, Vanille & Tobacco is the best-selling Fragrance World fragrance.
Are Fragrance World perfumes long-lasting?
Many customers think so, especially with the warmer fragrances. How long a fragrance lasts differs per skin and per fragrance.